A/B Testing, Development and QA | Entivel

A/B Testing, Development and QA

Optimizing user experiences through strategic A/B testing, ensuring your digital offerings are fine-tuned to user preferences and behaviors.

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A/B Testing Workflow

OUR A/B TESTING PROCESS

Assess the Test Plan and Clarify Any Questions

This is where we get the test plan from you and ask any questions about the variations. We’ll also talk about the different scenarios with you, making sure everything’s clear before we move forwards.

Estimate Development and QA Hours

We’ll estimate the hours required to develop and QA your A/B tests based on the approved test plan. We’ll also provide a breakdown of the tasks we’re undertaking, as well as the total number of browsers, devices and scenarios that we’ll be testing the variations on.

Build

We’ll start the development of the A/B testing variations, and complete them using the console. Then, we’ll put the code on the testing tool.

Tool Setup

At this stage, we’ll set up the tool, including the audience, metrics and all necessary targeting details.

Pre-Validation

We’ll send you the preview link and go through the variation with you to ensure that you’re happy with what’s been built.

QA

Our QA engineers will start testing on the agreed devices and browsers manually. We’ll record all the bugs identified and will communicate these to our engineers to get them fixed, quickly and easily. This will continue until the variations are totally perfect! We’ll then do a screen recording of all QA sessions across all browsers and devices.

Client QA

We’ll send you the preview links for each of the variations post-testing, to ensure that you’re happy with them and that there’s no issue with anything developed. If you’re not happy, we’re not happy.

Prepare for Launch

We’ll make the final tweaks to the tool settings and conduct a peer review where another solutions engineer will check the setup of the test against the test plan, to make sure that everything’s as it should be. We’ll let you know when this is done so that you can launch the experiment, and from there, you can start gathering your results.